International Management, Marketing, Entrepreneurship (M.Sc.) Fakultät für Wirtschaftswissenschaft - Uni Magdeburg
Profil des Studiengangs
Weitere Angaben des Fachbereichs zum Studiengang
Besonderheiten des StudiengangsThe specialization in International Management provides a comprehensive picture of strategic decision-making and cultural challenges in multinational corporations. The Marketing specialization conveys a thorough mathematical understanding of marketing research and analysis, including the evaluation of communication as well as knowledge in the fields of consumer behavior, interactive marketing, and market research. Students specializing in Entrepreneurship acquire comprehensive knowledge in planning, creating, and successfully growing businesses that seek social and financial sustainability.
Fachliche SchwerpunkteThree specializations: International Management, Marketing, Entrepreneurship.
Außercurriculare AngeboteIMME provides a multicultural academic environment, in which students from more than 20 countries meet and study together. Project and reading groups that are part of the program, support the interaction amongst students leading to life-long cross-border friendship. A set of extra-curricular events organized by the faculty and student organisations, provide students with multiple opportunities to engage in social, cultural, and scientific exchange. Additionally, the program encourages internships that allow students to network professionally.
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