Business Administration, Department
Fakultät für Technik und Wirtschaft Künzelsau (TW) at the HS Heilbronn/Künzelsau
- Daimlerstraße 35
- 74653 Künzelsau
- Phone: +49 7940 1306-0
Job market- and career-orientation
Students' assessments on undergraduate, presence-learning-courses
Degree courses with details
- Business Administration and Cultural, Leisure, Sports Management (B.A.)
- Business Administration, Marketing and Media Management (B.A.)
- Business Administration and Social Management (B.A.)
- Business Administration and Cultural, Leisure, Sports Management (M.A.)
- International Marketing and Communication (M.A.)
Further information provided by the department
Special features regarding teachingPractical education (teaching content and teaching methods, e.g. seminar-style lectures, case studies, computer-based simulations, group work and project work), small group principle, acquisition of inter-disciplinary key qualifications (own initiative and individual responsibility, creativity, logical and conceptual thinking as well as communication skills, team-working ability and assertiveness), established experts from the industry who create a contemporary connection to practice, application-focused research (theory-practice projects)
Special features regarding the international orientationInternational Marketing Week and NIBS Worldwide Case Competition (degree in Business Administration, Marketing and Media Management); Double Degree Programme in the International Marketing and Communication course with Karlstad University (SWE); intercultural mentoring programme. Summer and winter school, international conferences, guest speakers in the Business Administration and Cultural, Leisure and Sports Management course.
Exchange universities for stay abroadsUniversità degli Studi di Siena; Università di Bologna Hogeschool; Rotterdam Mälardalens Högskola; University College of Örebro; Universidad Europea Valencia; Manchester Metropolitan University; Northumbria University; Southampton Solent University; Université Savoie Mont Blanc.
Special features regarding the equipmentPC rooms, media lab, video conference rooms, market research lab with call centre and eye-tracking system, work space for video and audio processing, project work space (exhibition management) and project work rooms, video equipment, film equipment, software for video and image processing.
Special features regarding research and developmentApplication of qualitative and quantitative research methods by students as part of study projects, use of eye tracking glasses, collaboration with partner universities abroad (e.g. Ireland, India, Greece), sport, cultural and leisure management is a key research area of the entire University of Heilbronn, regular discussion groups (presentations) on research topics.
Support for foundersEntrepreneurially relevant courses for all students as part of general studies for the purpose of sensitisation and qualification, comprehensive support for entrepreneurs provided by internal and external mentors, access to funding and infrastructure, expansion and intensification of the network with the entrepreneurs’ network, start-up-relevant institutions and companies.
(S)-Students' judgements (F)-Facts (P)-Professors' judgements
Last update 2020: Data collected by the CHE Center for Higher Education.
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