1. What should I study?
  2. CHE Ranking
  3. Subjects
  4. Business Administration
  5. HTW Berlin
  6. Fachbereich 4: Informatik, Kommunikation und Wirtschaft
2019 / 20
CHE University Ranking
Business Administration, Department

Fachbereich 4: Informatik, Kommunikation und Wirtschaft

Studiengang Wirtschaftskommunikation

  • Wilhelminenhofstraße 75A
  • 12459 Berlin
  • Phone: +49 30 5013-2683
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Basic information

Total number of students 710
Percentage of teaching by practitioners 42.0 %

Cooperative Education

Students in cooperative education

Support during the study entry phase

Score for offers before studies - Score 2/8 points
Score for offers at start of studies 11/14 points
Score for offers in the first year of studies 3/11 points
Total score for support in the study entry phase

Results of study

Graduations in appropriate time, undergraduate degrees 92.8 %
Graduations in appropriate time master's 91.5 % *

International orientation

International orientation 3/11 points
International orientation master's

Job market- and career-orientation

Contact with work environment bachelor 3/10 Points
Contact with work environment master
Bachelor theses in cooperation with work environment 50.0 %
Master theses in cooperation with work environment 50.8 %
Share of professors with work experience 30.0 %

Students' assessments on undergraduate, presence-learning-courses

Teacher support 2.7
Support in studies 2.6
Courses offered 3.5
Study organisation 2.4 *
Exams 2.7
Job market preparation 2.8
Support during practical semester 3.6
Support for stays abroad 3.2
Rooms 1.8
Library 2.2
IT-infrastructure 1.9
Overall study situation 2.7

Degree courses with details

Degree courses without details

Further degree courses of the department
did you know?
About studying Business Administration in Germany
About the subject

Further information provided by the department

  • Special features regarding teaching
    Command of the marketing mix, journalistic thinking, understanding of the processes of human interaction; prepares students for many other professions that require communication skills and a background knowledge of Business, e.g. work in consulting, conceptual or creative fields of communications agencies, specialist journalism, communication management of non-profit organisations or in cultural or event management.
  • Special features regarding the international orientation
    The department has its own strategy of internationalism. This also includes facilitating international experience, designing international courses and promoting cross-border partnerships in teaching and research.
  • Common partner universities for exchange
    Deakin University, Australia; Dublin Institute of Technology, Ireland;University of Rotterdam, Netherlands; Jönköping University, School of Education and Communcation, Sweden; Shanghai Finance University, China; University of Technology Sydney, Australia
  • Special features regarding the equipment
    Each semester, students create advertising clips, documentaries, radio plays, short films and other multimedia products in the AV cutting room. The studio houses modern video and audio engineering equipment that students can use to lend sound and vision to their ideas. Using so-called desktop publishing programs, students can format text and add images. Students learn how to use DTP software with the aid of specific tasks. They create manuscripts for print media as well as realising websites and multimedia projects.
  • Special features regarding research and development
    The teaching staff on the Business Communication course conduct research in all areas relating to the subject, in particular in Corporate Culture, Corporate Design, Corporate Identity, Internal Organisational Communication/Employee Communication, Marketing, Media Management, Organisational Development, Public Relations/Communication Management, the Sociology of Business Communication, the Psychology of Business Communication, Advertising, Relationship Management in Business Communication, Design Management, Innovations Marketing, Risk Communication, Social Psychology, new. 7 cooperative doctorates in the period 2013-2015.
  • Characteristics of assistance to differently abled persons
    Special exam arrangements.
  • Other special features
    In various practical projects and in a subject-related work placement in the fourth and fifth semester, students are given the opportunity to put the knowledge they have gained into practice in real-life situations. Students also gain important contacts and several ideas on how they can progress after their course. In this way, graduates can take the necessary balance between communication and business, between theory and practice with them after the course, enabling them to get a head start in their careers.
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(S)-Students' judgements  (F)-Facts  (P)-Professors' judgements
Last update 2017: Data collected by the CHE Center for Higher Education, Germany.
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