2019 / 20
2019 / 20
Business Administration, Department
- Du Pont-Straße 4
- 61352 Bad Homburg
- Phone: +49 6172 9842-0
This department is also featured in the U-Multirank world university rankings.
Students' assessments on undergraduate, presence-learning-courses
Students' assessments on consecutive Masters degree courses
Degree courses with details
- Business Communication Management (B.A.)
- General Management (B.A.)
- International Marketing Management (B.A.)
- International Sports Management (B)
- Marketing and Event Management (B.A.)
- Media and Creative Industries Management (B.A.)
- Tourism Marketing Management (B.A.)
- General Management (B.A., cooperate education)
- Brand and Luxury Goods Marketing (M.A.)
- Global Marketing Management (M.A.)
- Global Sports Management (M.A.)
- International Health Care Management (M.A.)
- International Management (M.A.)
- Management and Leadership (MBA)
Further information provided by the department
Special features regarding teachingPersonal university with optimal support situation and family-like atmosphere; Coaching; Strong link to practical work; Bachelor's: Specialisation and elective modules as well as consulting project in the second academic year, study abroad and practical project in the third academic year, communication of accadis leadership skills (methodological skills, social competence, seeing the bigger picture); Master's: Further development of international leadership skills (functional key areas are strategy, marketing and finance as well as accadis leadership skills), combined with individual specialisation, instructions in English.
Special features regarding the international orientationBachelor's: International module content, studying abroad in the third academic year, dual degree option, work placement abroad possible, up to three foreign languages, regular subject-specific modules in English, professors with international experience; Master's: International module content, all (including dual) Master's programmes are entirely in English, regular integration of visiting professors from Newcastle Business School (top-ranked business school in England, 2015), studying abroad with free choice of school, work placement abroad possible; Doctorate: Cooperative DBA programme together with Newcastle Business School.
Common partner universities for exchangeNewcastle Business School, UK; American Business School, Paris, France; UKZN Durban, South Africa; Ocean University of China, Qingdao, China; East Carolina University, North Carolina, USA; Florida Atlantic University, USA; EUSA Sevilla, Spain; Haaga Helia, Helsinki, Finland; Avans Hogeschool, Breda, Netherlands
Special features regarding the equipmentModern rooms with up-to-date teaching equipment (projectors, whiteboards/smartboards, WiFi, laptop sockets in the tables, etc.) Computer room; Intranet for course organisation, Google classroom; Lecture schedule as Outlook calendar; Access to library databases; Plus use of the library of the Goethe University in Frankfurt; Webinar integration in lectures and administration.
Special features regarding research and developmentStudents in the Master's programme in particular have the chance of being involved extensively in research projects, thus closer exchange between research and teaching. Currently, two key research areas: International sport management including digitalisation and internationalisation of sport marketing, crowd-investing in sports, image-boosting through sporting events, careers in sports, metropolitan regions; Internet and social media marketing / digitalisation with social media segmentation, campaign efficiency, digitalisation in finance.
Research topics reflected in teachingDigitalisation in sport marketing, image effects of sporting events, transgender in sports, social media segmentation, crowd-investing, Internet ethics, social skills and personality development, CSR communication.
Website with further information on research activitieswww.accadis.com
Support for foundersBusiness Planning module as an introductory module for Business Administration; Coaching and sparring partners for entrepreneurs; Entrepreneurship module; Since 2017: accadis University involvement in the new entrepreneurship centre in Bad Homburg (sponsored by City of Bad Homburg and investors).
Characteristics of assistance to differently abled personsEqualisation of disadvantages enshrined in study and exam regulations; Personal university with individual support situation and direct access to university management and head of exam organisation; Customised coaching services; accessibility.
Characteristics of diversity advancementVery high proportion of women among professors and lecturers; Growing international group of students in the English-taught Master's programme, who are integrated systematically; Teaching and research partnerships (regular exchange) with international partners, including from other cultures.
Other special featuresA manageable size of 600 students and a deliberate choice of location are the reasons why we are Germany's personal university; University management and professors are easy to contact on site; Small interactive lectures to bridge between theory and practical phase; Coaching; Careers centre; We do not see ourselves as an elite school, but we demand and support more than the average, so that students can grow professionally and personally in a pleasant and efficient learning environment
(S)-Students' judgements (F)-Facts (P)-Professors' judgements
Last update 2017: Data collected by the CHE Center for Higher Education, Germany.
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