Studienbereich International Marketing & Sales Management

International Marketing & Sales Management

Campus02 Graz (A)

Körblergasse 126
A-8010 Graz, Österreich
Phone: +43 316 6002-0

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Basic information

Total number of students	850
Number of master degree students	92
Percentage of teaching by practitioners	65.0 %

Cooperative Education

Students in cooperative education

Support during the study entry phase

Score for offers before studies - Score	6/8 points
Score for offers at start of studies	9/14 points
Score for offers in the first year of studies	5/11 points
Total score for support in the study entry phase

Results of study

Graduations in appropriate time, undergraduate degrees	100.0 %
Graduations in appropriate time, master's	not ranked because in the period of observation there were not consistently 10 graduates per year

International orientation

International orientation, bachelor's	3/11 points
International orientation, master's	4/11 points

Job market- and career-orientation

Contact with work environment, bachelor's	6/10 points
Contact with work environment, master's	5/10 points
Bachelor theses in cooperation with work environment	91.7 %
Master theses in cooperation with work environment	88.3 %
Share of professors with work experience	64.4 %

Students' assessments on undergraduate, presence-learning-courses

Teacher support	1.6
Support in studies	1.5
Courses offered	1.8
Study organisation	1.2 *
Exams	1.5
Job market preparation	1.6
Support during practical semester	1.6
Support for stays abroad	2.6
Rooms	1.2
Library	2.0
IT-infrastructure	1.5
Overall study situation	1.4

Students' assessments on consecutive master's degree courses

Teacher support
Support in studies
Courses offered
Study organisation
Exams
Transition to Master's studies
Job market preparation
Support during practical semester
Support for stays abroad
Rooms
Library
IT-infrastructure
Overall study situation

Degree courses with details

Degree courses without details

Further degree courses of the department

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About the subject

Further information provided by the department

Special features regarding teaching
The range of career-integrated courses is aimed at a combination of study and accompanying practical work or implementation in companies. The guidance on business thinking and behaviour is a key part of this alongside the specialist training. Legal, business and personal development subjects are also anchored in the course of study. We use regular quality assurance and quality development to create high-quality training programmes in line with the needs of industry.
Special features regarding the international orientation
The international involvement applies both for teaching and for R&D. Special features include a Master's programme in English only, sufficient English language courses for incoming students, language study travels, the integration of international guest lecturers in courses and financial support for students with respect to these measures. Various Erasmus agreements and, on this basis, selective cooperation with selected universities also allow for international networking in research and development.
Common partner universities for exchange
EUFH Rhein-Erft, Germany; SRH Hochschule für Wirtschaft und Medien Calw, Germany; Saimaa University of Applied Sciences, Finland; Università degli Studi di Trieste, Italy; University of Zagreb, Croatia; Instituto Portugues de Administracao de Marketing - IPAM, Portugal; ISCEM Lisboa, Portugal; Universitatea "Transilvania" din Brasov, Romania; Universidad de Alicante, Spain; Bern University of Applied Sciences, Switzerland
Special features regarding the equipment
The technical equipment of the department meets all modern, practical requirements in the disciplines of International Marketing & Sales Management: MAXQDAplus 11, SAP GUI for Windows 7.30, SPSS v22 FixPack 2, Value Map software, Moodle, Adobe Design Standard CS, Mindjet MindManager.
Special features regarding research and development
Applied research and development with regard to economic implementation in regional enterprises (mostly in the region); working on key areas with a high relevance to practice; know-how transfer in particular to the benefit of innovative enterprises.
Website with further information on research activities
www.campus02.at/marketing/fue
Support for founders
The FH CAMPUS 02 operates an innolab, in cooperation with the regional Chamber of Commerce, whose main task is the support of innovators willing to start up businesses. The Chamber of Commerce as the main owner of the university of applied sciences offers a wealth of assistance on the legal and economic aspects of company start-ups Scientific work as part of the course of study can also serve as preparation for one's own company start-up.
Characteristics of assistance to differently abled persons
Students with health problems who submit the relevant medical certificates are given adequate support according to their medical requirements, for example in the following areas: Contacting a programme-external person and notification of needs, the preparation of teaching materials and literature (e.g. large print), technical assistance for hearing and visually impaired people. Time extensions for written assignments, possibility of substituting oral for written exams, consideration of dyslexia in assessing formal criteria of written assignments.
Characteristics of diversity advancement
Active member of the Integration Partnership Styria; responsible for Gender Mainstreaming & Diversity Management; use of gender sensitive language in all internal and external documents; regular workshops for teachers for competence building in gender mainstreaming and diversity; courses on cross-cultural competence.