Business Administration, Department
Studienbereich Global Sales und Marketing at the FH Oberösterreich/Steyr (A)
Global Sales und Marketing
- Wehrgrabengasse 1-3
- A-4400 Steyr, Österreich
- Phone: +43 50804-33000
Job market- and career-orientation
Students' assessments on undergraduate, presence-learning-courses
Further information provided by the department
Special features regarding teachingIn-depth specialisation in sales management and export management; in-depth focus on the areas of B2B Marketing and Mechatronics; intercultural management to raise cross-cultural awareness of students; mandatory semester abroad; three languages are learned. Lessons in small groups, variety of case studies, training (e.g. negotiation), many international professors, very high practical relevance.
Special features regarding the international orientationCompulsory semester abroad; 3 languages (choice between Spanish, French, Russian and Mandarin); international professors and visiting professors; approx. 25% international students; Business trip during the degree course. 100% English language instruction, English level after graduation at C1.
Exchange universities for stay abroadsUniversidad del Rosario, Kolumbien; Artevelde University College, Belgien; Grant McEwan University, Kanada; Dublin Business School, Irland; Clarkson University, USA; Concordia University Wisconsin, USA; Hanze University of Applied Sciences Groningen, Niederlande; Skoda Auto University, Tschechien; Plekhanov Russian Academy of Economics, Russland; City University of Hong Kong MS Department, Hong Kong; Providence University, Taiwan, Triple Degree Partneruni; Cetys University College of Business and Management, Mexiko, Triple Degree Partneruni.
Special features regarding the equipmentMechatronics lab on site on campus; IT lab with statistics software packages for market research analyses (qualitative/quantitative).
Special features regarding research and developmentThe course of study is structured as a cross-cultural centre with an interface between teaching, research and business. Key research area: Global Business Management.
Support for foundersThe FH OÖ's own incubator for students and graduates. The head of the incubator also teaches two courses on Global Sales and Marketing Master, focusing on entrepreneurship and company start-ups.
Further information on research activitieshttps://www.global-business.at/en/
(S)-Students' judgements (F)-Facts (P)-Professors' judgements
Last update 2020: Data collected by the CHE Center for Higher Education.
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