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  6. Studienbereich Global Sales und Marketing
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Business Administration, Department

Studienbereich Global Sales und Marketing at the FH Oberösterreich/Steyr (A)


Global Sales und Marketing

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Basic information

Total number of students 260 *
Number of master degree students 90
Percentage of teaching by practitioners 19.0 %
Percentage of teaching by practitioners, master's 18.0 %

Support during the study entry phase

Total score for support in the study entry phase 7/14 points

Results of study

Graduations in appropriate time, undergraduate degrees 100.0 % *
Graduations in appropriate time, master's 93.9 % *

International orientation

International orientation, bachelor's 9/12 points
International orientation, master's 11/12 points
Outgoing students 13.0 %

Job market- and career-orientation

Contact with work environment, bachelor's 9/12 points
Contact with work environment, master's 4/12 points
Bachelor theses in cooperation with work environment 100.0 %
Master theses in cooperation with work environment 92.7 %
Share of professors with work experience 40.0 %

Research

Third party funds per professor 36.3

Students' assessments on undergraduate, presence-learning-courses

Teacher support 2.1
Support in studies 1.9
Courses offered 1.9
Study organisation 1.6
Exams 1.9
Job market preparation 1.8
Support during practical semester 1.9
Support for stays abroad 2.0
Rooms 1.7
Library 1.7
IT-infrastructure 1.6
Overall study situation 2.0

Students' assessments on consecutive master's degree courses

Teacher support 1.9
Support in studies 2.0
Courses offered
Study organisation 1.7
Transition to Master's studies 1.7
Support for stays abroad 2.0
Overall study situation 2.0

Degree courses without details

Further degree courses of the department
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About studying Business Administration in Germany
About the subject

Further information provided by the department

  • Special features regarding teaching
    In-depth specialisation in sales management and export management; in-depth focus on the areas of B2B Marketing and Mechatronics; intercultural management to raise cross-cultural awareness of students; mandatory semester abroad; three languages ​​are learned. Lessons in small groups, variety of case studies, training (e.g. negotiation), many international professors, very high practical relevance.
  • Special features regarding the international orientation
    Compulsory semester abroad; 3 languages (choice between Spanish, French, Russian and Mandarin); international professors and visiting professors; approx. 25% international students; Business trip during the degree course. 100% English language instruction, English level after graduation at C1.
  • Exchange universities for stay abroads
    Universidad del Rosario, Kolumbien; Artevelde University College, Belgien; Grant McEwan University, Kanada; Dublin Business School, Irland; Clarkson University, USA; Concordia University Wisconsin, USA; Hanze University of Applied Sciences Groningen, Niederlande; Skoda Auto University, Tschechien; Plekhanov Russian Academy of Economics, Russland; City University of Hong Kong MS Department, Hong Kong; Providence University, Taiwan, Triple Degree Partneruni; Cetys University College of Business and Management, Mexiko, Triple Degree Partneruni.
  • Special features regarding the equipment
    Mechatronics lab on site on campus; IT lab with statistics software packages for market research analyses (qualitative/quantitative).
  • Special features regarding research and development
    The course of study is structured as a cross-cultural centre with an interface between teaching, research and business. Key research area: Global Business Management.
  • Support for founders
    The FH OÖ's own incubator for students and graduates. The head of the incubator also teaches two courses on Global Sales and Marketing Master, focusing on entrepreneurship and company start-ups.
  • Further information on research activities
    https://www.global-business.at/en/
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(S)-Students' judgements  (F)-Facts  (P)-Professors' judgements
Last update 2020: Data collected by the CHE Center for Higher Education.
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