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  4. Business Administration
  5. FH Oberösterreich/Steyr (A)
  6. Studienbereich Digital Business
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Business Administration, Department

Studienbereich Digital Business at the FH Oberösterreich/Steyr (A)

Digital Business

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General remarks
This department is also featured in the U-Multirank world university rankings.

Basic information

Total number of students 260 *
Number of master degree students 70
Percentage of teaching by practitioners 19.0 %
Percentage of teaching by practitioners, master's 12.5 %

Support during the study entry phase

Total score for support in the study entry phase 11/14 points

Results of study

Graduations in appropriate time, undergraduate degrees 100.0 % *
Graduations in appropriate time, master's 91.5 % *

International orientation

International orientation, bachelor's 6/12 points
International orientation, master's 5/12 points
Outgoing students 1.0 %

Job market- and career-orientation

Contact with work environment, bachelor's 8/12 points
Contact with work environment, master's 6/12 points
Bachelor theses in cooperation with work environment 48.8 %
Master theses in cooperation with work environment 57.5 %
Share of professors with work experience 10.0 %


Third party funds per professor 37.8

Students' assessments on undergraduate, presence-learning-courses

Teacher support 1.6
Support in studies 1.8
Courses offered 2.0
Study organisation 1.3
Exams 1.5
Job market preparation 1.6
Support during practical semester 1.4
Support for stays abroad 2.4
Rooms 1.5
Library 1.5
IT-infrastructure 1.4
Overall study situation 1.5

Students' assessments on consecutive master's degree courses

Teacher support 1.4
Support in studies 1.5
Courses offered 1.9
Study organisation 1.3
Transition to Master's studies 1.3
Support for stays abroad 1.5
Overall study situation 1.6

Degree courses without details

Further degree courses of the department
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About studying Business Administration in Germany
About the subject

Further information provided by the department

  • Special features regarding teaching
    Bachelor's degree in Marketing and Electronic Business: explores the economic use of Internet concepts and technologies. The planning, organisational and computer-technical decisions refer therefore both to marketing tools as well as to the use of e-business concepts and technologies. Students can acquire Google certificates. Master's in Digital Business Management: Business models in Digital Business; value-adding use of digital media; Leadership and Management; Innovation Management and Business Model Innovation;: Joint teaching at the university.
  • Special features regarding the international orientation
    Business trip to Digital Business companies with accompanying seminar at an international university; Master's thesis at partner university with PhD team (Dublin City University).
  • Exchange universities for stay abroads
    Hong Kong Baptist University, Hong Kong; Linnaeus University, Schweden; British Columbia Institute of Technology, Kanada; National University of Ireland Galway, Irland; University of California, San Diego, USA; National Taiwan University of Sciences and Technology, Taiwan.
  • Special features regarding the equipment
    Use of eye-tracking and electrophysiological measurements in research and teaching; computer laboratory equipment for Enterprise Resource Planning, Customer Relationship Management, etc .; laboratory equipment for internet security exercises; EDUROAM wireless coverage/Digital Business Interaction laboratory with state-of-the-art equipment, stationary eye tracker, mobile eye tracker, interactive wall (NICE-Wall), surveillance station, video recording and monitoring and video conferencing.
  • Special features regarding research and development
    Lead part in the ETN EU project "Perform" in the area of digital retail; application-oriented research mostly together with companies in the following areas: Linked Data, Enterprise 2.0 and Supply Chain Information Management, innovation management - support of the front end of innovation with digital media, opinion and web mining, customer loyalty in digital business; Basic research in the field of neuro information systems and effects of technology use (technostress)
  • Support for founders
    Close connection with Start-ups (runtastic etc.), Tech2B, Akostart and incubators such as Startup 300, Start-up laboratories, etc .; development of own business ideas in the course Business Plan Development (both in Bachelor and Master); course modules innovation and creativity, entrepreneurship, planning and financing of digital business companies
  • Other special features
    Close cooperation with companies is evident in numerous projects with students and research projects; graduates find very good job opportunities and the majority of the graduates also start their business life in a relevant manner (confirmed by several surveys and statistics); Digital Business Management is the first and only FH-Uni joint Master's degree in Austria and takes place in close cooperation; joint doctoral program "Digital Business International" founded in 2015 for 4 years
  • Further information on research activities
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(S)-Students' judgements  (F)-Facts  (P)-Professors' judgements
Last update 2020: Data collected by the CHE Center for Higher Education.
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