1. What should I study?
  2. CHE Ranking
  3. Subjects
  4. Business Administration
  5. FH Oberösterreich/Steyr (A)
  6. Studienbereich Digital Business
2019 / 20
CHE University Ranking
Business Administration, Department

Studienbereich Digital Business

Digital Business

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Basic information

Total number of students 250
Number of master degree students 62
Percentage of teaching by practitioners 50.0 %

Cooperative Education

Students in cooperative education

Support during the study entry phase

Score for offers before studies - Score 4/8 points
Score for offers at start of studies 5/14 points
Score for offers in the first year of studies 2/11 points
Total score for support in the study entry phase

Results of study

Graduations in appropriate time, undergraduate degrees 100.0 %
Graduations in appropriate time, master's 93.9 %

International orientation

International orientation, bachelor's 2/11 points
International orientation, master's 3/11 points

Job market- and career-orientation

Contact with work environment, bachelor's 2/10 points
Contact with work environment, master's
Bachelor theses in cooperation with work environment 40.7 %
Master theses in cooperation with work environment 36.8 %
Share of professors with work experience 100.0 %

Students' assessments on undergraduate, presence-learning-courses

Teacher support 1.5
Support in studies 1.5
Courses offered 2.0
Study organisation 1.2 *
Exams 1.3
Job market preparation 1.5
Support during practical semester 1.4
Support for stays abroad 2.4
Rooms 1.5
Library 1.4
IT-infrastructure 1.4
Overall study situation 1.4

Students' assessments on consecutive master's degree courses

Teacher support
Support in studies 1.4
Courses offered 2.0
Study organisation 1.2
Exams 1.4
Transition to Master's studies 1.4
Job market preparation 1.6
Support during practical semester
Support for stays abroad 1.4
Rooms 1.6
Library 1.2
Overall study situation 1.8

Degree courses without details

Further degree courses of the department
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About studying Business Administration in Germany
About the subject

Further information provided by the department

  • Special features regarding teaching
    Bachelor's degree in Marketing and Electronic Business: explores the economic use of Internet concepts and technologies. The planning, organisational and computer-technical decisions refer therefore both to marketing tools as well as to the use of e-business concepts and technologies. Students can acquire Google certificates. Master's in Digital Business Management: Business models in Digital Business; value-added use of digital media; Leadership and Management; Innovation Management and Business Model Innovation in Digital Business.
  • Special features regarding the international orientation
    Business trip to Digital Business companies with accompanying seminar at an international university; Master's thesis at partner university with PhD team (Dublin City University).
  • Common partner universities for exchange
    Bangkok University, Thailand; Business School Utrecht, Netherlands
  • Special features regarding the equipment
    Use of eye-tracking and electrophysiological measurements in research and teaching; computer laboratory equipment for Enterprise Resource Planning, Customer Relationship Management, etc .; laboratory equipment for internet security exercises; EDUROAM wireless coverage/Digital Business Interaction laboratory with state-of-the-art equipment, stationary eye tracker, mobile eye tracker, interactive wall (NICE-Wall), surveillance station, video recording and monitoring and video conferencing.
  • Special features regarding research and development
    Application-oriented research, mostly in cooperation with companies in the following areas: Enterprise 2.0 and Supply Chain Information Management, Innovation Management – supporting the front end of innovation with Digital Media, Opinion- and Web Mining, Customer Loyalty in Digital Business, New Information Systems. 4 cooperative doctorates in the period 2013-2015.
  • Website with further information on research activities
  • Support for founders
    Close link to start-ups (runtastic, etc.), Tech2B, Akostart and incubators; development of one's own business ideas as part of the Business Plan Development course (both in Bachelor's and Master's) as well as innovation and creativity; Entrepreneurship module; planning and financing of Digital Business companies (module).
  • Characteristics of assistance to differently abled persons
    Possibilities of leave in difficult phases of studies; anonymous and free psychological assistance in special situations for students; barrier-free access throughout the campus, free anonymous medical and psychological counselling, consideration of proven dyslexia and dyscalculia in the assessment.
  • Characteristics of diversity advancement
    The FH OÖ (Upper Austria) introduced a diversity policy and Gender and Diversity Management conference in 2010. Code of Conduct, Guiding Principles, Mission Statement, Diversity Charter, manuals on gender-equitable language, guides; evaluations include gender and diversity aspects. A Diversity Yearbook has been published since 2014.
  • Other special features
    The close cooperation with companies is worth mentioning; this is reflected in a large number of student and research projects. One must also emphasise that graduates have very good job prospects and that most of the graduates launch themselves into business in accordance with their respective specialist qualifications (as evidenced by several surveys and statistics).
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(S)-Students' judgements  (F)-Facts  (P)-Professors' judgements
Last update 2017: Data collected by the CHE Center for Higher Education, Germany.
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