Business Administration, Department
Studienbereich Digital Business at the FH Oberösterreich/Steyr (A)
- Wehrgrabengasse 1-3
- A-4400 Steyr, Österreich
- Phone: +43 50804-33000
Job market- and career-orientation
Students' assessments on undergraduate, presence-learning-courses
Degree courses with details
Further information provided by the department
Special features regarding teachingBachelor's degree in Marketing and Electronic Business: explores the economic use of Internet concepts and technologies. The planning, organisational and computer-technical decisions refer therefore both to marketing tools as well as to the use of e-business concepts and technologies. Students can acquire Google certificates. Master's in Digital Business Management: Business models in Digital Business; value-adding use of digital media; Leadership and Management; Innovation Management and Business Model Innovation;: Joint teaching at the university.
Special features regarding the international orientationBusiness trip to Digital Business companies with accompanying seminar at an international university; Master's thesis at partner university with PhD team (Dublin City University).
Exchange universities for stay abroadsHong Kong Baptist University, Hong Kong; Linnaeus University, Schweden; British Columbia Institute of Technology, Kanada; National University of Ireland Galway, Irland; University of California, San Diego, USA; National Taiwan University of Sciences and Technology, Taiwan.
Special features regarding the equipmentUse of eye-tracking and electrophysiological measurements in research and teaching; computer laboratory equipment for Enterprise Resource Planning, Customer Relationship Management, etc .; laboratory equipment for internet security exercises; EDUROAM wireless coverage/Digital Business Interaction laboratory with state-of-the-art equipment, stationary eye tracker, mobile eye tracker, interactive wall (NICE-Wall), surveillance station, video recording and monitoring and video conferencing.
Special features regarding research and developmentLead part in the ETN EU project "Perform" in the area of digital retail; application-oriented research mostly together with companies in the following areas: Linked Data, Enterprise 2.0 and Supply Chain Information Management, innovation management - support of the front end of innovation with digital media, opinion and web mining, customer loyalty in digital business; Basic research in the field of neuro information systems and effects of technology use (technostress)
Support for foundersClose connection with Start-ups (runtastic etc.), Tech2B, Akostart and incubators such as Startup 300, Start-up laboratories, etc .; development of own business ideas in the course Business Plan Development (both in Bachelor and Master); course modules innovation and creativity, entrepreneurship, planning and financing of digital business companies
Other special featuresClose cooperation with companies is evident in numerous projects with students and research projects; graduates find very good job opportunities and the majority of the graduates also start their business life in a relevant manner (confirmed by several surveys and statistics); Digital Business Management is the first and only FH-Uni joint Master's degree in Austria and takes place in close cooperation; joint doctoral program "Digital Business International" founded in 2015 for 4 years
Further information on research activitieshttp://www.fh-ooe.at/digital-business
(S)-Students' judgements (F)-Facts (P)-Professors' judgements
Last update 2020: Data collected by the CHE Center for Higher Education.
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