2019 / 20
2019 / 20
Business Administration, Department
Studienbereich Digital Business
- Wehrgrabengasse 1-3
- A-4400 Steyr, Österreich
- Phone: +43 508 04330-00
Students' assessments on undergraduate, presence-learning-courses
Students' assessments on consecutive Masters degree courses
Degree courses with details
Further information provided by the department
Special features regarding teachingBachelor's degree in Marketing and Electronic Business: explores the economic use of Internet concepts and technologies. The planning, organisational and computer-technical decisions refer therefore both to marketing tools as well as to the use of e-business concepts and technologies. Students can acquire Google certificates. Master's in Digital Business Management: Business models in Digital Business; value-added use of digital media; Leadership and Management; Innovation Management and Business Model Innovation in Digital Business.
Special features regarding the international orientationBusiness trip to Digital Business companies with accompanying seminar at an international university; Master's thesis at partner university with PhD team (Dublin City University).
Common partner universities for exchangeBangkok University, Thailand; Business School Utrecht, Netherlands
Special features regarding the equipmentUse of eye-tracking and electrophysiological measurements in research and teaching; computer laboratory equipment for Enterprise Resource Planning, Customer Relationship Management, etc .; laboratory equipment for internet security exercises; EDUROAM wireless coverage/Digital Business Interaction laboratory with state-of-the-art equipment, stationary eye tracker, mobile eye tracker, interactive wall (NICE-Wall), surveillance station, video recording and monitoring and video conferencing.
Special features regarding research and developmentApplication-oriented research, mostly in cooperation with companies in the following areas: Enterprise 2.0 and Supply Chain Information Management, Innovation Management – supporting the front end of innovation with Digital Media, Opinion- and Web Mining, Customer Loyalty in Digital Business, New Information Systems. 4 cooperative doctorates in the period 2013-2015.
Website with further information on research activitieswww.fh-ooe.at/digital-business
Support for foundersClose link to start-ups (runtastic, etc.), Tech2B, Akostart and incubators; development of one's own business ideas as part of the Business Plan Development course (both in Bachelor's and Master's) as well as innovation and creativity; Entrepreneurship module; planning and financing of Digital Business companies (module).
Characteristics of assistance to differently abled personsPossibilities of leave in difficult phases of studies; anonymous and free psychological assistance in special situations for students; barrier-free access throughout the campus, free anonymous medical and psychological counselling, consideration of proven dyslexia and dyscalculia in the assessment.
Characteristics of diversity advancementThe FH OÖ (Upper Austria) introduced a diversity policy and Gender and Diversity Management conference in 2010. Code of Conduct, Guiding Principles, Mission Statement, Diversity Charter, manuals on gender-equitable language, guides; evaluations include gender and diversity aspects. A Diversity Yearbook has been published since 2014.
Other special featuresThe close cooperation with companies is worth mentioning; this is reflected in a large number of student and research projects. One must also emphasise that graduates have very good job prospects and that most of the graduates launch themselves into business in accordance with their respective specialist qualifications (as evidenced by several surveys and statistics).
(S)-Students' judgements (F)-Facts (P)-Professors' judgements
Last update 2017: Data collected by the CHE Center for Higher Education, Germany.
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