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  4. Business Administration
  5. HS Macromedia/München (priv.)
  6. Betriebswirtschaftliche Studiengänge (München)
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Business Administration, Department

Betriebswirtschaftliche Studiengänge (München) at the HS Macromedia/München (priv.)

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General remarks
This department is also featured in the U-Multirank world university rankings.

Basic information

Total number of students 3,000 *
Number of master degree students 530
Percentage of teaching by practitioners 48.0 %
Percentage of teaching by practitioners, master's 40.0 %

Support during the study entry phase

Total score for support in the study entry phase 10/14 points

Results of study

Graduations in appropriate time, undergraduate degrees not ranked, less than 10 graduates / year; source: german federal statistical office
Graduations in appropriate time, master's no data

International orientation

International orientation, bachelor's 6/12 points
International orientation, master's 6/12 points
Outgoing students 9.0 %

Job market- and career-orientation

Contact with work environment, bachelor's 9/12 points
Contact with work environment, master's 7/12 points
Bachelor theses in cooperation with work environment 6.5 %
Master theses in cooperation with work environment 14.4 %
Share of professors with work experience 81.0 %


Third party funds per professor 5.3

Students' assessments on undergraduate, presence-learning-courses

Teacher support 2.4
Support in studies 2.6
Courses offered 2.4
Study organisation 2.2
Exams 2.5
Job market preparation 2.2
Support during practical semester 2.3
Support for stays abroad 2.5
Rooms 1.6
Library 2.7
IT-infrastructure 1.9
Overall study situation 2.6

Students' assessments on consecutive master's degree courses

Teacher support 2.0
Support in studies 2.2
Courses offered 2.2
Study organisation 1.9
Transition to Master's studies 1.7
Support for stays abroad 2.7
Overall study situation 2.2

Degree courses without details

Further degree courses of the department
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About studying Business Administration in Germany
About the subject

Further information provided by the department

  • Special features regarding teaching
    Diverse possibilities of innovative specialist specialisation; focus on internationalisation & digital change; practical relevance through several curricular projects in teamwork and with business partners; consistent implementation of competency-based teaching through interactive teaching formats, learning worlds, materials and types of exams (e.g. portfolio examination and poster sessions); coordinated further training of lecturers and evaluations; small groups intensively supervised by professors in seminars, exercises, workshops & lectures.
  • Special features regarding the international orientation
    Compulsory international semester (7-semester variant) well prepared with an English-language module at a foreign partner university; focus of teaching on international management; possibility of completing an internship abroad; high internationality of the locations due to courses in English; generally pronounced openness through intercultural cooperation between students and lecturers; large proportion of students and lecturers with an international background; international orientation of teaching content, research projects and participation in international conferences.
  • Exchange universities for stay abroads
    Paris School of Business, Paris, Frankreich; International College of Management, Sydney, Australien; University of Greenwich, London, Großbritannien; Instituto Tecnológico y de Estudios Superiores de Monterrey, Monterrey, Mexiko; Southern Institute of Technology, Invercargill, Neuseeland; University of Namibia, Windhoek, Namibia; Seoul School of Integrated Sciences and Technologies (aSSIST), Seoul, Südkorea; California State University, Camarillo, USA; Universidad Austral, Buenos Aires, Argentinien; Chulalongkorn University, Bangkok, Thailand.
  • Special features regarding the equipment
    Numerous PC workstations for students (with software from Adobe & IBM SPSS); some of the lecture halls largely equipped with PCs for students; numerous options for printing; Provision of all teaching materials in Moodle; provision of information on the university's own portals; possibility of electronic submission of project work; an online library and current technologies are available to support practical / research projects (e.g. VR technology, Eye Tracking terminals); holding library with current research literature.
  • Special features regarding research and development
    Research focuses: Digital business model innovation and emergence of new ecosystems; integration of digital innovations, in particular artificial intelligence in business processes; sustainable corporate management as a success factor
  • Support for founders
    Entrepreneurship & development of business plans for start-ups as part of curricular projects; consideration of the company foundation in numerous courses, especially in the subject of financing or various seminars with project work; conducting an annual start-up contest that invites students and graduates to submit documents for an award & to take part in a pitch event; close contact between professors and founders among the graduates due to intensive exchange and careful monitoring of activities within the framework of alumni support
  • Other special features
    Obligation of teaching to develop skills for a social responsible & cosmopolitan management and in a special way to use the opportunities and to master the challenges of digitalisation; freedom for ability & willingness for creative innovation as well as for lifelong learning; great value on the ability to work scientifically, which is conducive to the continuation of the academic career & to a methodically accomplished practice of the professional activity; assignment to professors to dedicate themselves to their field of work in a practice- and research-oriented manner
  • Further information on research activities
  • Further information about study entry phase
  • Information on access restrictions
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(S)-Students' judgements  (F)-Facts  (P)-Professors' judgements
Last update 2020: Data collected by the CHE Center for Higher Education.
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