Business Administration, Department
Betriebswirtschaftliche Studiengänge (München) at the HS Macromedia/München (priv.)
- Sandstraße 9
- 80335 München
- Phone: +49 89 544151-0
This department is also featured in the U-Multirank world university rankings.
Job market- and career-orientation
Students' assessments on undergraduate, presence-learning-courses
Degree courses with details
- Management - Fashion Management (B.A.) German
- Management - International Management (B.A.) German
- Management - Business Psychology (B.A.) German
- Media and Eventmanagement (B.A.)
- Media Management - Brand Communication and Advertising (B.A.)
- Media and Communication Management (B.A.)
- Media and Communication Management (B.A.)
- Media and Music Management (B.A.)
- Media and Sport Management (B.A.)
- Business Management (M.A.) German
- Business Management (M.A.) English
- Design Management (M.A.)
- Media and Communication Management (M.A.)
Further information provided by the department
Special features regarding teachingDiverse possibilities of innovative specialist specialisation; focus on internationalisation & digital change; practical relevance through several curricular projects in teamwork and with business partners; consistent implementation of competency-based teaching through interactive teaching formats, learning worlds, materials and types of exams (e.g. portfolio examination and poster sessions); coordinated further training of lecturers and evaluations; small groups intensively supervised by professors in seminars, exercises, workshops & lectures.
Special features regarding the international orientationCompulsory international semester (7-semester variant) well prepared with an English-language module at a foreign partner university; focus of teaching on international management; possibility of completing an internship abroad; high internationality of the locations due to courses in English; generally pronounced openness through intercultural cooperation between students and lecturers; large proportion of students and lecturers with an international background; international orientation of teaching content, research projects and participation in international conferences.
Exchange universities for stay abroadsParis School of Business, Paris, Frankreich; International College of Management, Sydney, Australien; University of Greenwich, London, Großbritannien; Instituto Tecnológico y de Estudios Superiores de Monterrey, Monterrey, Mexiko; Southern Institute of Technology, Invercargill, Neuseeland; University of Namibia, Windhoek, Namibia; Seoul School of Integrated Sciences and Technologies (aSSIST), Seoul, Südkorea; California State University, Camarillo, USA; Universidad Austral, Buenos Aires, Argentinien; Chulalongkorn University, Bangkok, Thailand.
Special features regarding the equipmentNumerous PC workstations for students (with software from Adobe & IBM SPSS); some of the lecture halls largely equipped with PCs for students; numerous options for printing; Provision of all teaching materials in Moodle; provision of information on the university's own portals; possibility of electronic submission of project work; an online library and current technologies are available to support practical / research projects (e.g. VR technology, Eye Tracking terminals); holding library with current research literature.
Special features regarding research and developmentResearch focuses: Digital business model innovation and emergence of new ecosystems; integration of digital innovations, in particular artificial intelligence in business processes; sustainable corporate management as a success factor
Support for foundersEntrepreneurship & development of business plans for start-ups as part of curricular projects; consideration of the company foundation in numerous courses, especially in the subject of financing or various seminars with project work; conducting an annual start-up contest that invites students and graduates to submit documents for an award & to take part in a pitch event; close contact between professors and founders among the graduates due to intensive exchange and careful monitoring of activities within the framework of alumni support
Other special featuresObligation of teaching to develop skills for a social responsible & cosmopolitan management and in a special way to use the opportunities and to master the challenges of digitalisation; freedom for ability & willingness for creative innovation as well as for lifelong learning; great value on the ability to work scientifically, which is conducive to the continuation of the academic career & to a methodically accomplished practice of the professional activity; assignment to professors to dedicate themselves to their field of work in a practice- and research-oriented manner
Further information on research activitieshttps://www.macromedia-fachhochschule.de/hochschule/forschung/forschungsprojekte.html
Further information about study entry phasehttps://www.macromedia-fachhochschule.de/studienberatung/termine.html
Information on access restrictionshttps://www.macromedia-fachhochschule.de/studienberatung/bewerbung-zulassung-ba.html
(S)-Students' judgements (F)-Facts (P)-Professors' judgements
Last update 2020: Data collected by the CHE Center for Higher Education.
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