Business Administration, Department
Betriebswirtschaftliche Studiengänge (Stuttgart) at the HS Macromedia/Stuttgart (priv.)
- Naststraße 11 / im Römerkastell
- 70376 Stuttgart
Job market- and career-orientation
Students' assessments on undergraduate, presence-learning-courses
Degree courses with details
- Management - Fashion Management (B.A.) German
- Management - International Management (B.A.) German
- Management - Business Psychology (B.A.)
- Media and Eventmanagement (B.A.)
- Media Management - Brand Communication and Advertising (B.A.)
- Media and Communication Management (B.A.)
- Media Management - Media and Advertising Psychology (B.A.)
- Media and Music Management (B.A.)
- Media and Sport Management (B.A.)
- Business Management (M.A.) German
- Media and Communication Management (M.A.)
Further information provided by the department
Special features regarding teachingStrong practical relevance; close cooperation with companies; international environment (students / teachers); small seminars, team work; personal support by professors; Implementation of the latest teaching and learning methods; constant didactic further training of the teaching staff.
Special features regarding the international orientationStrongly international course; close partner network with renowned universities worldwide; trains personalities who operate in a global market and work in cross-border and cross-cultural projects; international orientation on two levels: intercultural exchange and projects in teaching and research; International projects and case studies during your studies.
Exchange universities for stay abroadsParis School of Business; Kwangwoon University, Seoul, Korea; Stamford University, University of Westminster.
Special features regarding the equipmentLibrary is divided into book area and RFID-secured reading and work space; numerous work stations in the library area (some with computers); course rooms can be used outside of the courses; holding library with current research literature; Statista, JSTOR, national licenses.
Special features regarding research and developmentResearch focuses: Media innovations and digital transformation in society and economy; Sports management and communication in times of digital media; Creative means and production challenges in transmedia story telling; Innovative methods for designing user experience and user interaction.
Support for foundersEntrepreneurship & development of business plans for start-ups as part of curricular projects; consideration of the company foundation in numerous courses, especially in the subject of financing or various seminars with project work; conducting an annual start-up contest that invites students and graduates to submit documents for an award & to take part in a pitch event; close contact between professors and founders among the graduates due to intensive exchange and careful monitoring of activities within the framework of alumni support
Other special featuresObligation of teaching to develop skills for a social responsible & cosmopolitan management and in a special way to use the opportunities and to master the challenges of digitalisation; freedom for ability & willingness for creative innovation as well as for lifelong learning; great value on the ability to work scientifically, which is conducive to the continuation of the academic career & to a methodically accomplished practice of the professional activity; assignment to professors to dedicate themselves to their field of work in a practice- and research-oriented manner
Further information on research activitieshttp://www.macromedia-fachhochschule.de/hochschule/forschung/forschungsprojekte.html
Further information about study entry phasehttps://www.macromedia-fachhochschule.de/studienberatung/termine.html
Information on access restrictionshttps://www.macromedia-fachhochschule.de/studienberatung/bewerbung-zulassung-ba.html
(S)-Students' judgements (F)-Facts (P)-Professors' judgements
Last update 2020: Data collected by the CHE Center for Higher Education.
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