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  4. Business Administration
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  6. Studiengang Betriebswirtschaft und Unternehmensführung (BU)
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Business Administration, Department

Studiengang Betriebswirtschaft und Unternehmensführung (BU) at the HS Heilbronn

  • Max-Planck-Straße 39
  • 74081 Heilbronn
  • Phone: +49 7131 504-6762
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Basic information

Total number of students 570 *
Percentage of teaching by practitioners 25.2 %
Percentage of teaching by practitioners, master's

Support during the study entry phase

Total score for support in the study entry phase 9/14 points

Results of study

Graduations in appropriate time, undergraduate degrees 72.0 % *
Graduations in appropriate time, master's 96.9 % *

International orientation

International orientation, bachelor's 9/12 points
International orientation, master's
Outgoing students 3.0 %

Job market- and career-orientation

Contact with work environment, bachelor's 12/12 points
Contact with work environment, master's
Bachelor theses in cooperation with work environment 66.1 %
Master theses in cooperation with work environment no data
Share of professors with work experience 17.0 %


Third party funds per professor 12.8

Students' assessments on undergraduate, presence-learning-courses

Teacher support 1.6
Support in studies 1.5
Courses offered 1.5
Study organisation 1.4
Exams 1.7
Job market preparation 1.6
Support during practical semester 1.6
Support for stays abroad 1.5
Rooms 1.2
Library 1.4
IT-infrastructure 1.5
Overall study situation 1.5

Degree courses without details

Further degree courses of the department
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About studying Business Administration in Germany
About the subject

Further information provided by the department

  • Special features regarding teaching
    The close link between sound concepts and practical application is a general feature. The students will acquire the skills needed for solving problems independently and in groups. At the start of the course, the focus is on solid teaching of subject knowledge. Even at this stage, problem-solving skills and personal competence are developed with initial relatively short group projects and simulation games. As the course progresses, these specialisations take on an increasingly significant role. There is a strong relation to practice throughout all the phases of study.
  • Special features regarding the international orientation
    International research with corresponding topics, publications etc. English teaching content always takes internal aspects into account. Specialities such as Ethics and Intercultural Issues in specific subjects. Lecturers with international experience and guest lecturers are often used. Students bring global experience, work with guest students and partner universities. Mobility extends to all continents. There are enough places available for study semesters, internships, double degrees, scholarships and short stays such as Study Tours.
  • Exchange universities for stay abroads
    Northumbria University in Newcastle, Großbritannien; Napier University Cracow, University of Economics in Krakau, Polen; Ljubljana University, Slowenien; Hong Kong Baptist University, Hong Kong; Kyungpook National University in Daegu, Südkorea; Escola Superior de Propaganda e Marketing in Sao Paulo, Brasilien; University of North Carolina in Greensboro, USA; Vaasa University of Applied Sciences, Finnland; University of Johannesburg, Südafrika; Xiamen University, China.
  • Special features regarding the equipment
    Extensive technical resources are available to our students. the university has an e-learning platform, which is used to support the teaching in many ways. The library offers a variety of classical and e-media, which are available flexibly, e.g. via the campus WiFi. Modern IT labs and workstations and a virtual learning environment are used by our students as part of IT lectures, simulations or SAP training. Access to databases is being continuously expanded, for example, access to the Bloomberg terminal.
  • Special features regarding research and development
    Siemens AG - project: Online survey for Siemens AG on the further development of overseas sending management (OWAM) (third-party funded project since 2019) - cooperative research project between Heilbronn University and Siemens AG; applied research questions such as Expert topics, change management research projects e.g. with Würth, regional companies; Research work on "Best Practice in Business Forecasting" in cooperation with the German Institute for Company-Based Forecasting Models and Potential Analysis;
  • Support for founders
    The range of innovation-strengthening and start-up culture-promoting events within the Master curricula has been / is being expanded. Implementation of start-up and innovation projects. Individual support for students in project work with a focus on founding by the lecturers in the areas of Marketing, Financing and Law. Support for networking in the start-up scene inside and outside the university. Offers of events to evaluate personal commitment and risk tolerance.
  • Other special features
    In addition to the close connection of well-founded concepts and practice, the course is particularly characterised by a high degree of flexibility. Students are not forced to commit to a specialisation at the start of their studies, but can do so through elective subjects. Graduates have excellent regional, national and international job market opportunities. In particular, the close integration with the regional economy enables contacts, practice-oriented teaching and research, study-related internships and practically oriented theses.
  • Further information about study entry phase
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(S)-Students' judgements  (F)-Facts  (P)-Professors' judgements
Last update 2020: Data collected by the CHE Center for Higher Education.
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