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  6. BWL-Studiengänge (Hamburg)
  7. Strategic Marketing Management (M.A.)
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Business Administration, Degree course

Strategic Marketing Management (M.A.) BWL-Studiengänge (Hamburg) - ISM/Hamburg (priv.)

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General facts

Type of degree course
Standard period of study 4 semesters
Total credits 120
Interdisciplinarity
Practical elements in the degree course 12 weeks practice/internship outside university mandatory; 6 ECTS max. countable for practice-oriented courses
Key skills

Students and graduations

Number of students 18
First-year students per year no data
Graduates per year 2 *
Graduations in appropriate time <10 graduates / year
Gender balance

International orientation

Proportion of international students no data
Share of foreign language courses 50.0 %
Study abroad mandatory
Combined study programme with foreign HEI yes, joint programme degree is optional
International orientation: Studies abroad 3/4 points
International orientation: Students mobility 0/3 points
International orientation: Share in foreign language 2/3 points
International orientation: Credits for courses in intercultural competence 0/2 Points
International orientation of the degree course 5/12 points

Admission

Mode of admission limited number of places, 25 places

Job market- and career-orientation

Contact with work environment: Internships 2/4 points
Contact with work environment: Case studies 1/3 points
Contact with work environment: External staff members 3/3 points
Contact with work environment: Theses in cooperation with work environment 2/2 points
Contact with work environment 8/12 points

Profile of the degree course

Compulory/compulsory optional credits from different subjects

Further information provided by the department

  • Joint-Degree-Universities
    Bond University; Boston University; Edinburgh Napier; INSEEC; Lancaster.

More Information on the department and the university

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(S)-Students' judgements  (F)-Facts  (P)-Professors' judgements
Last update 2020: Data collected by the CHE Center for Higher Education.
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